SEO services change with time. One has to adopt certain techniques of SEO to keep pace with the changing trend. Here are the latest techniques to adopt regarding SEO tips for 2018.
1) Make Your Website Compatible with Personalized Search Engine Results
In contemporary times, the ranking factor is not the only thing that determines the personalized search of your website. The personal information like the location, search history and interest of the user are also included. Today, the popular search engines like Google, Bing, and Yahoo have personalized their searches heavily. The websites have to work hard to appear on the top for search results. When someone clicks on your website, then your website will become user’s preferred choice automatically.
2) Re-Optimize the Existing Content
With time, people forget about the old published articles on your site! No matter how good they are and what amount of traffic they have gathered. If you are a blogger who continuously publishes new stuff online, then old articles are gold mines for you! Improve your old successful articles using content audit. A content audit will help you merge the article with a new one, help to add new stuff to it etc. It is like a repackaging your old stuff and selling it to the needy.
3) Include Voice Search
People are fast engaging themselves in voice search. Some research samples have proved that voice search will take up to 50% of searches by 2020! Therefore, it is an emerging trend of the future. That means it is now time for you to include voice search in your search engine strategy. This is one of the best SEO tips for you. Take help from professionals who are expert in keyword planning in this field. This will make your site ready for the future.
4) Improve User Engagement
If you want to hook readers on your site, then the good content is not the only thing you need. Have a space in your website which shows news of local or national interest. Doing this makes user spend more time on your site. Search engines award sites with maximum user engagements.
5) Use Bucket Bridges in Your Content
Bucket Brigade is a technique of copywriting which keeps readers glued to your post. It makes the post intriguing so that a reader is compelled to read further. In this method, the writer breaks the idea into many sentences and use trigger words like ‘Look what we have for you!’’, ‘’the best thing to do now’’ etc.
6) Upgrade Your Plug-Ins on Time
Using old plug-ins for a long time will deteriorate the performance of your website. Now and then plug-ins comes with their new version. This information is not given to users automatically. For this, one needs to check their plug-ins from time to time. You should track which plug-in has come with the upgraded version and then upgrade your existing plug-in ASAP. This will prevent your site from lagging behind other competitors.
7) Stay Away From Link Spamming
Link building is becoming harder with time. This is because Google is changing its algorithm time and again making it more and more sensitive. Google is simply demoting websites which are abusing keywords just to rank higher. Therefore, if you are using guest blogging do not adopt any strategies that are immoral or comes under black list. Google can even block your site if it detects spamming of links.
8) Mind Your Website Page Speed
It is a common thing that nobody likes a website which takes time to load. You should check the speed of your website on Google PageSpeed Insights. This should be done once in a while. If you score below 70, that means the speed time of your website is not up to the mark. Search Engines in this case will penalize your website for slow speed. Check the speed for both mobile phones and desktop.
9) SEO tips for Links
Links from reputed websites helps to get better rankings on Google for your site. Your content should be powerful and interesting enough for people to link and share. Also, do not buy links. Search Engines are well aware of this trick. They can penalize your site in such case.
10) Focus on Basics
We hear that content is the king every now and then. It is essential that your basics like keywords, Meta descriptions, readability are on point. If you do everything to make your site SEO friendly and leave out on basics, your site will have no gain.
We hope the above mentioned SEO tips will be helpful for this year. If you really want to boost your business growth online, you should try these tips.