10 Ways to Quickly Increase Your Business Online
Have you tried everything to promote your business online but still your competitors are giving a hard time? Well, marketing is pacing up fast and it is difficult to keep up because there are new trends every day.
“If your business is not on the Internet, then your business will be out of business”- Bill Gates
Here are 10 ways that can help you increase your business online:
- Grade your website
Your website is the face of your business. To make it more attractive and engaging one must always look out to update. To do so one can use sites like Website Grader and get their sites graded every once in a while. It is free for everyone and it not only checks social media, RS feed, Metadata and image tags but also other parts that have to be optimized by you.
- Ask for queries
Asking questions once in a while can help you with what is wanted and what is not. With questions, you can connect with your audience and ultimately lead to the growth of your business. No matter at whatever level one is blogging they should always take a second opinion which will help them understand the issues at hand.
- Run a check and correct crawl errors
Errors can cause hindrance to your business. So, to avoid such hindrance one can use Google’s Webmaster tools to run a check on errors. Once you set up an account in Webmaster tools the Google bots will crawl all over your website and track down all the errors like broken links. By clicking on each error one can find out exactly where the error is happening and how to rectify it.
- Visit the home page of your website as a ‘first timer’
Visiting the home page of your website as a first timer can help you realize the point of view of your audience. What is the outlook of your website to your customer can be only understood if you visit the website as a customer yourself?
- Be attentive towards your target customers
Being attentive towards the customer is a must for any business. If the customer is happy with the products or services that you provide then it will automatically lead to the growth of your business. Attending to their problems with a solution in the query section, thanking your subscribers, readers and customers can help you bond with them.
- Videos are a must
One must have a video to support their business website to help your audience understand everything about it. It will not only help you connect with your customers but also provide your business a face to face interaction with your audience. It makes you come out of your comfort zone and take bold actions to boost your business online. People feel confident and assured to see the person they are doing business with.
- Test your own campaigns
One must always run tests online. Even if not for selling purpose but testing can also be done for email opt-ins, conversion rates, or even click-through rates. One can use Google Optimizer to test something or the other on the page and check out for the results.
- Keep a follow-up with your audience
Always take out time to mail your previous customer so that they don’t drift away from you. With so many competitors you may want to keep a strong hold on your regular customers.
- Don’t do what your competitors are doing
One can get easily distracted from what their competitors are doing online. The trick is not to copy them but be aware of their moves so that you can always stay one step ahead.
- Get exposure on social media
You can use a number of social sites to reach your audience. It gives an exposure that your brand needs. You can use social media like Facebook, Twitter, and LinkedIn to gain trust and be in touch with your customers.
“People do make judgments of trust on appearance- in the real world and online”-Aaron Patzer